Scotch Select by Scotch & Soda
Creating the launch communications and onboarding
experience for Scotch & Soda's clothing rental service.
I translated Scotch & Soda's brand identity into a cohesive onboarding journey for new subscribers, creating packaging, print collateral, and email communications that introduced members to the service. Through consistent visual design and messaging, these touchpoints guided customers through the rental journey while maintaining alignment with the broader Scotch & Soda brand.
Guest Welcome Email Flow
A series of onboarding emails introduced prospective members to the service, explaining how the rental model worked and highlighting the benefits of the clothing subscription.
Member Welcome Email Flow
Once subscribed, members received an onboarding email series designed to help them build their closet and make the most of their membership.
Welcome Kit & Packaging
Inside their first box, members received a branded welcome kit that extended the onboarding journey beyond digital touchpoints. The packaging and print collateral reinforced the brand while introducing key program features.
