Scotch Select by Scotch & Soda
Designing the customer onboarding experience for Scotch & Soda's clothing rental service.
I extended Scotch & Soda's brand identity into the launch of Scotch Select, their rental subscription service, creating the onboarding experience through packaging, print collateral, and email communications. Together, these touchpoints introduced members to the rental model while establishing Scotch Select as a natural extension of Scotch & Soda.