Hi, I’m Ashlee.
I’m a Senior Designer and Art Director working at the intersection of structure and story.
My experience spans hospitality, fashion, and SaaS startups, where I’ve shaped cohesive visual identities across photography, campaigns, and everyday brand expression. I’m especially drawn to building visual systems that bring cohesion across platforms while preserving the heart of a brand.
I take a hands-on approach from early concept through final delivery. Whether defining the visual direction for a lifestyle shoot or evolving a brand’s cross-channel presence, I care deeply about clarity, consistency, and work that feels intentional at every stage.
When I’m not creating, you’ll likely find me hunting for vintage gems in a local thrift store, planning my next travel adventure, or curled up at home with my rescue animals. I’m based in the Hudson Valley and remain closely connected to New York City.
Areas of Focus
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Visual direction for brand and lifestyle projects, shaping concept, mood, and overall look while staying closely involved from pre-production through final delivery.
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Design across digital and print with a focus on clarity and consistency, from campaign assets to scalable content systems.
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Development of flexible visual systems that bring cohesion to evolving brands, including modular frameworks, templates, and guidelines built for long-term use.
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Concepting and execution of platform-native content, spanning full-scale production and agile, boots-on-the-ground capture.
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Campaign work across social, email, web, display, and OOH, maintaining a cohesive visual direction across touchpoints.
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Close collaboration with cross-functional teams, contributing creative leadership while remaining a thoughtful partner throughout the process.