Oh hey there! I’m Ashlee.
I’m an art director focused on creating thoughtful, visually driven work rooted in strong storytelling and craft. My background spans lifestyle photography, social-first creative, and cross-channel brand campaigns, with a particular interest in how visual systems come to life across different platforms and moments.
With a foundation in fine arts and graphic design, I bring a strong visual point of view and a hands-on approach to the creative process. I work closely with cross-functional partners to shape ideas from early concept through execution, leading art direction across shoots, content development, and design systems to ensure the work is cohesive, intentional, and well-crafted at every stage.
When I’m not creating, you’ll likely find me hunting for vintage gems in a local thrift store, planning my next travel adventure, or curled up at home with my rescue animals. I’m currently based in the Hudson Valley and still closely connected to New York City.
What I Do
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Concept and lead visual storytelling across lifestyle shoots, partnerships, and brand campaigns from pre-production through execution and refinement.
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Execute thoughtful, well-crafted digital and print design with a strong focus on typography, layout, and cohesive brand expression.
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Define and design adaptable visual systems rooted in typography, layout, and hierarchy that ensure consistency as brands scale and evolve.
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Create platform-native social content with a focus on storytelling that feels authentic, timely, and aligned with both platform behavior and brand voice.
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Develop creative that lives seamlessly across social, digital, email, and physical touchpoints, ensuring ideas scale across channels while maintaining a consistent point of view.
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Partner closely with cross-functional teams and stakeholders to shape creative from early concept through delivery, aligning strategy, execution, and craft.