HGI x Alex Guarnaschelli
Bringing Hilton Garden Inn's partnership with Chef Alex Guarnaschelli to social.
To generate awareness and maintain interest in Hilton Garden Inn's limited-time menu partnership with Chef Alex Guarnaschelli, I led the social campaign from concept development through final execution. I collaborated with my copy partner to develop the social concepts, then directed both motion and still capture on set and designed the final assets to support the partnership.
Launch Creative
A hero announcement reel introduced Chef Alex Guarnaschelli and revealed the limited-time menu, setting the tone for the collaboration.
Sustain Content
Follow-up reels, carousels, and stories spotlighted individual dishes and behind-the-scenes kitchen moments, incorporating trend-based storytelling formats to extend interest throughout the LTO window.
The Team
Art Director & Designer: Ashlee Turrisi
Copywriter: Dominique Flemings
Production Company: Thinkwell Creative
Video Editing: TAG Cinema