Hilton Garden Inn x Alex Guarnaschelli

For Hilton Garden Inn’s limited-time menu partnership with Chef Alex Guarnaschelli, I led the social campaign from concept through execution. I partnered with a copywriter to develop the creative concepts, directed motion and still capture on set, and designed the final campaign assets. The result was a phased social campaign that used trend-based storytelling to launch the partnership and sustain interest throughout its run.