Hilton Garden Inn x
Alex Guarnaschelli
Creating a social campaign for Hilton Garden Inn's partnership with Chef Alex Guarnaschelli.
As Art Director and Designer, I created the social campaign supporting Hilton Garden Inn's limited-time menu partnership with Chef Alex Guarnaschelli. Building on an existing production, I developed the social concepts and translated them into social-first content, directing both motion and still capture on set and designing the final assets to support the partnership across its launch and sustain phases.
A hero announcement reel introduced Chef Alex Guarnaschelli and revealed the limited-time menu, setting the tone for the collaboration.
Launch Creative
Sustain Content
Follow-up reels, carousels, and stories spotlighted individual dishes and behind-the-scenes kitchen moments, incorporating trend-based storytelling formats to extend interest throughout the LTO window.
The Team
Art Director & Designer: Ashlee Turrisi
Copywriter: Dominique Flemings
Production Company: Thinkwell Creative
Video Editing: TAG Cinema