Tempo by Hilton
Defining Tempo by Hilton’s lifestyle photography language at brand launch.
As Senior Designer, I helped develop the creative direction for Tempo's first lifestyle shoot by establishing three narrative frameworks—Look, emPower, and Pace—that translated the brand ethos into visual storytelling. I applied these frameworks to casting, wardrobe, guest stories, composition, and shot planning, creating a photographic language designed to scale across future shoots.
Narrative Frameworks
LOOK
Inviting guests to look up,
take notice, and find inspiration
in the details around them.
emPOWER
Exploring the duality of powering
up and powering down, and how
Tempo helps guests maintain their rhythm while traveling.
PACE
Showing how Tempo adapts to
the pace of each guest's routine,
from moments of movement
to moments of rest.
Across Channels
The resulting imagery was deployed across web, social, and digital marketing channels, helping establish a consistent brand presence at launch and supporting future storytelling.
TSX Broadway Billboard
The shoot included dedicated content for the TSX Broadway billboard in Times Square as part of Tempo's brand launch, for which I designed the final video spot.
The Team
Senior Designer: Ashlee Turrisi
Art Director: Bryan Babiarz
Copywriter: Holly Sheldon
Photographer: Brecht Vanthof
Production Company: Hunt House Pictures