Movable Ink Travel Postcards
Transforming the classic travel postcard into a B2B marketing campaign for the travel industry.
To promote Movable Ink's travel marketing capabilities, I developed a direct mail campaign targeting hotel, cruise, and online travel agency audiences. Drawing inspiration from vintage travel postcards, I created the concept, messaging, and visual design, pairing destination imagery with dimensional typography and industry-specific language to craft a series of postcards that felt both familiar and contemporary. By reinterpreting travel industry calls-to-action as invitations to begin a marketing journey, the campaign positioned Movable Ink as the partner that could help prospects reach their next destination.
