Objective
Define the visual language for Tempo by Hilton’s lifestyle photography as part of the brand’s launch, beginning with the Times Square location.

Approach
As a senior designer, I helped shape the visual foundation for Tempo by Hilton’s first-ever lifestyle photo shoot by contributing to pre-production art direction. I developed three distinct storytelling approaches that defined how the brand would show up visually, reflecting Tempo’s ethos of being designed for the rhythm of life. These frameworks shaped narrative direction across the shoot, from energizing mornings to calm, restorative moments, and informed everything from casting to composition to shot lists.

Outcome
The resulting photo and video assets supported Tempo’s debut across social, digital, and brand touchpoints, while the storytelling approaches continued to guide future Tempo lifestyle photography.