Banana Republic Style Passport
In 2021, Banana Republic unveiled a major brand refresh that blended its heritage with a modern, approachable sense of luxury. I translated the new visual identity across every customer touchpoint for the brand’s rental service, Style Passport, creating a cohesive, premium experience that aligned seamlessly with the updated direction.
Client
Banana Republic
Year
2021
Reimagining Email
I redesigned all existing email flows to reflect the refreshed visual identity, establishing a unified approach to typography, layout, and hierarchy. I also built modular templates for weekly New Arrivals and Editorial sends, giving the team flexible tools to create content efficiently while maintaining brand consistency.
old
new
Reskinning the Website
The website also received a full visual overhaul, introducing the refreshed identity, correcting typographic inconsistencies, and strengthening hierarchy throughout. The result was a more polished, cohesive experience that better reflected the brand’s updated look and feel.
