Objective
Support marketing efforts for three Hilton Hotels & Resorts properties in Mexico through story-led, social-first video content.

Approach
​​I served as art director on the project, shaping creative direction across concept development, on-set art direction, and post-production. For each property, I developed multiple creative narratives targeting distinct reasons to believe based on location, amenities, and guest experience. On set, I partnered closely with production to capture moments with social framing, pacing, and adaptability in mind.

Outcome
The final deliverables included three 9:16 videos per property, resulting in a flexible content suite for use across social channels while maintaining a consistent brand point of view.