Objective
Establish a flexible visual library that could support Hilton’s It Matters Where You Stay brand platform across multiple channels and markets.

Solution
From early concepting through post-production, I helped shape the visual approach behind a lifestyle shoot anchored in three distinct travel cues and a tone of bold, relatable humor. Months of planning led to a four-day production that captured ownable, character-driven moments across 12 subjects. The result was a library of 50+ images and videos that became a foundational resource for cross-channel campaigns, enabling consistent storytelling across social, digital, and brand touchpoints.