Objective
Support the marketing efforts of three Hilton Hotels & Resorts properties in Mexico through story-led, short-form video content.

Solution
I led the shoots from concept through on-set art direction and post-production, partnering closely with production to capture moments with social framing, pacing, and adaptability in mind. For each property, I developed multiple creative narratives targeting distinct reasons-to-believe based on location, amenities, and guest experience. Designed for vertical, social-first storytelling, the final deliverables included three 9:16 videos per property, resulting in a versatile content suite that supported cross-channel use while maintaining a consistent brand point of view.