Objective
Launch a limited-time menu in partnership with Chef Alex Guarnaschelli and position the Garden Grille as a destination for elevated, approachable dining.

Approach
I served as art director and designer, shaping the social-first creative from concept through shoot execution and final delivery. The content balanced Alex’s culinary credibility with her approachable personality, positioning the menu as elevated comfort without the fuss. I developed a phased content rollout designed to introduce the partnership and sustain visibility throughout the promotional window.

Outcome
The campaign launched across Hilton Garden Inn’s social platforms with a hero announcement reel followed by a series of sustain posts that highlighted individual dishes, behind-the-scenes moments, and trend-based formats to drive ongoing engagement and interest in the limited-time offering.