Objective
Define the visual language of lifestyle photography for Tempo by Hilton as part of the brand’s launch featuring its Times Square location.

Solution
I concepted and led the art direction for the brand’s first lifestyle photo shoot during the pre-production phase, collaborating closely with the team to develop three storytelling approaches that explored different sides of the guest experience, from energizing mornings to restorative moments of calm. These narrative approaches guided casting, composition, and overall creative direction. The resulting imagery and video content became key assets for Tempo’s global debut across its cross-channel brand expression, while the narrative frameworks continued to inform subsequent Tempo lifestyle shoots.