Hilton Enterprise Social
Translating Hilton's refreshed brand identity into a scalable social content system.
I led the visual implementation of Hilton's refreshed brand identity on Instagram, defining how it would come to life on social. Through ongoing concept development and execution, I created static and video assets for monthly evergreen content, building repeatable visual patterns that balanced brand consistency with flexibility.
Establishing the Visual Language
Consistent treatment of typography, layout, photography, and video formed the foundation of the social design system.
Extending the Approach
The visual language expanded beyond evergreen content to support loyalty marketing and brand partnerships while preserving a unified look and feel.
Hilton Honors Refresh
Apple TV Partnership
Evolving the Grid
Over time, the Instagram feed evolved into a more cohesive brand experience.
