Hilton Enterprise Social
Translating Hilton's refreshed identity into a scalable social content system.
I led the visual implementation of Hilton's refreshed identity on Instagram, establishing how the brand would show up on social. Through ongoing concept development and hands-on design, I created a cohesive social presence that balanced consistency with flexibility. Over time, recurring patterns emerged, which I codified into a set of social guidelines to support future content creation.
Establishing the Visual Language
Ongoing evergreen content creation defined how Hilton's refreshed identity could adapt across formats, establishing a cohesive brand presence through typography, layout hierarchy, and photography.
Extending the Approach
The visual language expanded beyond evergreen content to support loyalty marketing and brand partnerships while preserving a unified look and feel.
Hilton Honors Refresh
Apple TV Partnership
Evolving the Grid
Over time, individual content initiatives evolved into a more unified social presence, creating greater visual consistency across the feed while preserving flexibility across content types.
Before
After
Codifying the Guidelines
After months of execution and refinement, recurring patterns were documented into a set of social guidelines to support future content creation.
