DoubleTree Cookies in Space
Created in-house at Hilton
When DoubleTree’s signature cookie was selected for induction into the National Air and Space Museum as the first food baked in space, I designed and illustrated a commemorative identity inspired by space mission patches. What began as a request for a single logo grew into a full identity system—and two concepts so well-received, we had the team vote!
Primary Direction
The warm signature cookie at check-in is one of DoubleTree's most memorable moments of surprise and delight. This concept captures that familiar feeling by reimagining the cookie as a cosmic object reflected in an astronaut's helmet, evoking the same sense of wonder guests experience on the ground.
Secondary Direction
This alternate concept draws upon the visual language of the moon landing, positioning DoubleTree's achievement within the broader history of space exploration. By referencing one of history's most recognizable moments, it frames the first cookie baked in space as both playful and historic.
