The Box by The Stylist LA
Objective
Establish visual consistency for The Stylist LA’s rental subscription experience during its migration to the CaaStle platform.
Approach
With no formal brand guidelines in place, I worked from limited existing assets to define a clear visual direction for the relaunch. I expanded the color palette, set typographic standards, and introduced graphic elements that could extend across email, web, social, and print.
Outcome
The relaunch delivered a consistent brand presence across digital and physical touchpoints, creating a more unified subscription experience for customers and providing structure for future communications.
My Role
Visual Identity Development, Email System Design, Cross-Channel Implementation
Client
The Stylist LA
Year
2019
Email System
I designed the launch emails using the newly defined typographic and color standards, establishing hierarchy and consistency across subscriber communications.
Web Application
I applied the visual direction within the CaaStle platform framework, reinforcing clarity and brand recognition through type and color.
Welcome Kit
I designed print collateral to guide subscribers through the service, translating the digital identity into a tactile onboarding experience.
Packaging
I extended the refreshed identity to the mailer box, applying the logo and tagline to ensure a cohesive brand experience from inbox to unboxing.
