Scotch Select by Scotch & Soda
Creating the launch communications and onboarding
experience for Scotch & Soda's clothing rental service.
I translated Scotch & Soda's brand identity into a cohesive experience for new subscribers, developing the Scotch Select logo and creating packaging, print collateral, and email communications that introduced members to the service. Through consistent visual design and messaging, the experience guided customers through the rental journey while maintaining alignment with the broader Scotch & Soda brand.
Guest Welcome Email Flow
A series of onboarding emails introduced prospective members to the service, explaining how the rental model worked and highlighting the benefits of the clothing subscription.
Member Welcome Email Flow
Once subscribed, members received a tailored onboarding experience designed to help them build their closet and get the most from their membership.
Physical Welcome Experience
Following their first order, members received a branded welcome kit that extended the onboarding experience beyond digital touchpoints. Packaging and print collateral reinforced the brand experience while introducing key program features.
