Oh hey there! I’m Ashlee.
I’m a New York-based designer and art director. With 12+ years of experience, I've partnered with small businesses, startups, and global brands across hospitality, fashion, tech, and other consumer-facing industries to create cohesive experiences that scale across touchpoints.
I'm just as passionate about the thinking behind the work as I am about bringing it to life. I love finding the idea that holds everything together, building the structure around it, and obsessing over the details until it all feels right.
When I'm not creating, you'll likely find me hunting for vintage fashion gems, planning my next travel itinerary, working through my ever-growing TBR list, or snuggling my crew of spoiled rescue animals.
How I Work
01.
Find the Thread
Every project has an organizing principle. Sometimes it's a story, sometimes it's a system, and sometimes it's a simple idea. My first instinct is to find the thread that ties everything else together.
02.
Build the Structure
Once the direction is clear, I build the structure that keeps it consistent—from guidelines and templates to visual systems that make great work repeatable.
03.
Refine the Details
The smallest decisions shape how a project is experienced. I'm just as invested in execution as I am in the concept, with an eye for the details that transform a concept into a polished final result.