DoubleTree Cookies in Space
Creating a commemorative identity for DoubleTree's first cookie baked in space.
When DoubleTree’s signature cookie was selected for induction into the National Air and Space Museum as the first food baked in space, I designed a commemorative identity inspired by space mission patches and expanded the original logo brief into a flexible system for digital and physical applications.
The Selected Concept
The warm signature cookie at check-in is one of DoubleTree’s most memorable moments of surprise and delight. This concept reimagines the cookie as a cosmic object, depicted as a reflection in an astronaut's helmet to evoke the same sense of wonder guests experience on the ground.
From Logo to System
Icon
A distilled version of the mission patch illustration designed for small-format applications.
Logo
A primary lockup combining the commemorative illustration and wordmark for formal brand communications.
Mission Patch
The full illustration, designed for commemorative merchandise and physical brand applications.
Alternate Direction
This alternate concept draws upon the visual language of the moon landing, positioning DoubleTree’s achievement within the broader history of space exploration. By referencing a familiar visual language associated with that milestone, it frames the first cookie baked in space as both playful and historic.
