Banana Republic Style Passport
Extending Banana Republic's refreshed identity across the subscription experience.
Following Banana Republic's brand refresh, I translated the updated identity across email, web, paid social, and the broader subscription experience, while developing scalable email templates for ongoing communications.
Designing a Scalable Email System
I redesigned all email flows to reflect the updated visual language, establishing a unified system for typography, layout, and hierarchy. I also developed modular templates for weekly New Arrivals and Editorial sends, enabling efficient email creation while maintaining brand consistency.
old
new
Extending the Refresh to Web
Within the existing layout framework, I applied the refreshed typographic direction and color palette, while correcting inconsistencies across the site. The result was a more polished experience that better reflected the brand’s updated direction.
Across the Subscription Experience
The brand refresh also extended to mailer boxes, the welcome kit brochure, and paid social, creating continuity across the full subscription journey from digital discovery through physical unboxing.