Banana Republic Style Passport
Created for Banana Republic while at CaaStle
Banana Republic Style Passport was a clothing rental subscription service that offered customers a new way to experience the brand. As the service’s lead designer throughout its run, I designed its launch materials across packaging, web, email, and marketing, then owned the design of ongoing marketing assets and campaigns. Later, when Banana Republic underwent a major brand refresh, I redesigned Style Passport’s consumer touchpoints to reflect the new identity.
Launching Style Passport
I designed the launch experience across digital and physical touchpoints, creating a cohesive introduction to Style Passport from sign-up through the arrival of the first box.
Growing the Program
After the launch, I designed ongoing acquisition, promotional, and retention marketing across email, paid social, and in-store, adapting the creative to support different formats and audiences.
Evolving with the Brand
When Banana Republic introduced its refreshed identity a few years later, I redesigned Style Passport’s consumer touchpoints to reflect the brand’s new look and feel.
