The Stylist LA

The Stylist LA is a women’s clothing rental brand with a fun, laid-back vibe. When the company relaunched its subscription service on the CaaStle platform, I led design efforts to bring the brand to life across digital and physical touchpoints. With few existing assets and no in-house creative team, I helped shape a consistent visual style—defining rules around typography, expanding the color palette, and introducing patterns and other playful graphic elements. From the website and emails to packaging and a welcome kit, I created a look and feel that felt true to the brand and engaging for its audience.

Role: Lead Designer