it matters where you stay

To support Hilton’s brand platform, It Matters Where You Stay, the team set out to build a versatile image library that could streamline asset creation across channels. I was involved throughout the full production process from early concepting through post. We considered our most-needed lifestyle and travel themes and identified three ownable travel cues, then crafted a shot list anchored in relatable, bold humor. After months of planning, I provided on-site art direction during the four-day shoot, resulting in a collection of 50+ final images and video assets spanning 12 subjects, designed for global evergreen use.

Role: Art Director

Copywriter: Shawn Gauthier | Sr. Art Director: Bryan Babiarz | Associate Creative Director: Robyn Flood | Producer: Alissa Liebert | Production Company: Tugboat | Photographer: Daniel Ehrenworth