The Club Content Capture
Creating a lifestyle content library to launch and promote
Hilton's new premium lounge offering.
To support the launch of The Club at Hilton's pilot location, I developed the story beats, shot lists, casting, and wardrobe direction that guided a lifestyle content shoot centered on the guest experience. Working within Hilton's Cinematic Reality photographic style, I led on-set creative execution and post-production, resulting in a versatile library of still photography and social-first content for launch communications, ongoing promotion, and future expansion.
Capturing the Guest Experience
From arrival and focused work sessions to afternoon recharging and evening cocktails, the photography captured guests throughout their journey, painting a holistic picture of The Club experience.
Designed for Social Storytelling
In addition to still photography, the shoot produced a series of social-first videos that translated key story beats into short-form content.
From Coffee to Cocktails
The Club, Hosted
The Rhythm of The Club
The Team
Art Director: Ashlee Turrisi
Associate Creative Director: Brielle Story
Photographer: Peter Larson
Director: Someday (Matt Seger & Dexter Brierly)
Production Company: Underhill