Movable Ink Travel Postcards
Reimagining the classic travel postcard to market
marketing technology to the travel industry.
To promote Movable Ink's travel marketing capabilities, I developed a series of postcards targeting hotel, cruise, and online travel agency audiences. Drawing inspiration from vintage travel ephemera, I created the campaign concept, messaging, and visual design, pairing destination imagery with dimensional typography and industry-specific language to create a cohesive campaign that felt both familiar and contemporary. By reinterpreting travel-industry calls to action as invitations to begin a marketing journey, the campaign positioned Movable Ink as the partner that could help prospects reach their next destination.
