Hilton Hotels & Resorts | All-Inclusive Resorts
Objective
Support marketing efforts for three Hilton Hotels & Resorts properties in Mexico through story-led, social-first video content designed for flexible use across channels.
Approach
I served as art director, shaping creative direction from concept development through on-set execution and post-production. For each property, I developed distinct creative narratives grounded in location, amenities, and guest experience. The footage was intentionally captured to flex across platforms and channels, allowing property, brand, and enterprise teams to adapt content as needed. On set, I partnered closely with production to capture moments with social framing, pacing, and adaptability in mind.
Outcome
The final deliverables included three vertical videos per property, resulting in a content library that could be deployed organically or adapted for in-market placements while maintaining a consistent Hilton brand point of view.
My Role
Concept Development, On-Set Art Direction, Post-Production Oversight
Client
Hilton Hotels & Resorts
Year
2025
Team
Associate Creative Director: Brielle Story
Production: Underhill
Content Shooter: Pepe Molina
Hilton Tulum Riviera Maya All-Inclusive Resort
All Play, No Pause
A fast-paced split-screen captures the layered energy of an all-inclusive stay through simultaneous moments, reinforcing the idea that guests never have to choose between experiences.
Your Stay, Your Way
Mirrored moments follow two contrasting vacation experiences—solo retreat versus family escape—demonstrating how an all-inclusive escape adapts seamlessly to different travel styles.
Plated Possibilities
A seated guest explores the breadth of dining as dishes seamlessly change in front of them, revealing the endless range of flavors included in the stay.
Hilton Vallarta Riviera All-Inclusive Resort
The Heart of Your Stay
Team members take center stage as thoughtful gestures and genuine interactions reveal how Hilton’s signature hospitality turns a great stay into an unforgettable one.
Every Moment Shines
A richly textured day unfolds through lifestyle vignettes, highlighting the resort’s effortless blend of relaxation, indulgence, and joy that makes even the simplest vacation moments feel extraordinary.
All Here, All Together
A long-awaited reunion unfolds through intimate, celebratory moments, capturing the ease and joy of traveling together at an all-inclusive resort.
Hilton Cancun, an All-Inclusive Resort
Steps From Everything
A flowing sequence follows a guest moving effortlessly from check-in to various on-property activities, emphasizing proximity and ease throughout the resort.
Savor the Day
A curated montage of food and beverage moments across the property highlights culinary variety through atmosphere rather than menu items.
My Vacation Personalties
Inspired by the “my two personalities” trend, contrasting still and active moments reveal how the resort accommodates every version of a guest’s vacation self.
In-Market Adaptations
Select assets were later adapted for specific placements with supers and messaging layered in to support seasonal and campaign needs. Because the footage was captured with reuse in mind, content could be reframed without compromising visual cohesion or brand tone.
TikTok